Asset Tracking and Narratives That Drive Product Adoption (with Tom Dever)

Share this Episode:

Conversations in Connectivity | Episode #7

Learn about asset tracking from an industry insider and building product narratives that drive adoption across a value chain.

This conversation is with Tom Dever from Nimbelink, a division of Airgain where we discuss the world of asset tracking and how it’s used across various commercial and industrial industries.

For the second half of the episode, I asked Nicole Young to weigh in on the conversation I had with Tom. She’s a technologist new to IoT and together, we discuss asset tracking and explore one of my favorite topics, product buy-in.

Great connected products can still fail due to a lack of buy-in or adoption from each major player within the value chain for a product. That value chain includes OEMs, distributors, integrators, field technicians, and end users.

Connected products will encounter a lot of resistance depending on the weakest link in that chain. We go into examples of what that successful narrative looks like using remote asset monitoring as our focus.

More great resources for IoT devs